Brand Campaign

Telstra Kids Fund looks to the crowd for worthy causes

Telstra Kids Fund is a program that funds community projects for Australia’s children. Offering AUS $1m each year, the Australian telecoms and media giant invites eligible employees to nominate community projects to receive financial help.

This Girl Can shows exercise and sport is for everyone

Research shows there’s a huge gap between the number of men and women playing sports. It's not because women don't want to get active, but because they are conscious of being judged. Getting red-faced and sweaty is a look many women prefer to avoid because they fear how others many perceive them.

Time Warner connects a million minds in education

Launched in 2009, Time Warner’s Connect a Million Minds project has succeeded in inspiring more than one million young people to undertake after-school classes in science, technology, engineering and math (STEM).

Traditional Medicinals brews an easy-drinking style of sustainability

‘Wellness’ is a $3.4 trillion industry, according to Real Simple magazine, and as wellbeing-focused foods, exercise and diet plans, clothing and holidays gain traction in the consumer psyche, companies in this area can struggle to make themselves stand out.

Under Armour and Gisele stand up for a positive self-image

Traditionally marketed to a male audience, outdoor and sports clothing brand Under Armour aimed to broaden its appeal to women with its ‘I Will What I Want Campaign’, featuring video stories of top sporting women who have

Veolia shows how it resources the world

Veolia has been involved in water, energy and waste for 160 years. In recent years, the French transnational corporation has been keen to demonstrate its sustainability credentials, however.

Verizon seeks to Inspire Her Mind to promote STEM education

Eighty percent of jobs in the next decade will require technology skills. As part of its Powerful Answers brand communication project, and in conjunction with its charitable foundation, Verizon is looking to get more girls involved in STEM education through its Inspire Her Mind campaign.

Vestas fought fear with facts in wind power campaign

Vestas Wind Systems has worked for more than 30 years on trying to make wind accepted as a mainstream energy source, but in 2013 it publicly claimed the wind industry was under attack from what it called “influential adversaries who often display a brazen disregard for factual information”.

Volkswagen takes the brakes off bumper car fun

Vehicle manufacturer Volkswagen is widely-known for its unique brand of advertising. Instead of promoting new makes and models, the company tends to hone in on specific car features and driving themes, always in a fun and engaging way.

Volkswagen Thinks Blue for efficiency and sustainability

Volkswagen is a big organization with a lot of people - that means 195,000 sources of ideas to make the company’s factories more efficient by reducing use of resources and planning ahead.

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