Brand Campaign

Nissan's Leaf campaign makes the people's case for EVs

Nissan’s Leaf, with a range of between 75 and 84 miles and capable of charging in as little time as one half hour, is one of the most user-friendly EV on the market today.

Oreo encourages all of us to "open up"

As the world’s favorite cookie, Oreo is a powerful brand, with the potential to reach and influence a vast global market. The Open Up with Oreo campaign urges us to open up to people who are different from us, and  discover the similarities.

Patagonia stresses durable sustainability with Worn Wear

In these times of cheap clothing, you might expect apparel brands to encourage us to buy more, but outdoor clothing company Patagonia is pushing in the other direction.

Patagonia's strategy for measuring its water footprint

Patagonia is working to understand how much water goes into making its products. Environmental assessments are done to determine environmentally-conscious fibers, recycled material, and organic cotton (grown with drip irrigation) that is suitable for use in their clothing and prod

Pearson's Project Literacy

Project Literacy is an ambitious five-year project aimed at promoting literacy - including digital literacy - to tackle global poverty. Pearson has created an online idea bank for people to suggest the best digital literacy solutions being created in the world.

Pepsi Challenge shines a liter of light on communities lacking electricity

Liter of Light is the latest campaign within the 2015 Pepsi Challenge - a series of consumer collaboration projects that encourage Pepsi drinkers to think differently, dream bigger, and have fun.

Persil goes behind bars to advocate more playtime for kids

Persil’s ‘Dirt is Good’ campaign has been around for a decade now, but it keeps developing.

Philips finds its voice with Breathless Choir

For people with reduced lung capacity, who struggle to cope with the everyday challenge of breathing, the act of singing seems like an impossible goal.

Philips tells its Innovation story for You

Philips has created an overarching brand campaign titled ‘Innovation and You’ to pull together a wide range of stories about how the Dutch company is making people’s lives healthier, safer and happier through innovation.

Purina Cat Chow builds better lives for cats in need

Each year, approximately 3.4 million U.S. cats are taken in by animal shelters but only half of those cats are adopted.

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