Brand Campaign

Eat Happy says Tesco

  Launched in March 2014, the Eat Happy program from UK retailer Tesco has now reached a million children. There’s a busy, dedicated site offering free activities and resources for parents, teachers and youth leaders to encourage healthier eating and a better relationship with food.

Ericsson shows its vision of a Networked Society

The Swedish telecoms company has focused on connectivity as providing the glue for innovation and sustainability. It has created a brand campaign called Networked Society, drawing on documentary films, blog posts and a dedicated Twitter account to help tell this global story.

Fiat says you're not too sexy for its EV

While many of us are probably sold on the green idea of electric vehicles (EVs) - they’re quiet, clean, efficient after all. But are they really sexy?

Ford's F-150 campaign tells the story of American industry

Ford's This Built America is a patriotic campaign focused on the rebuilding of American industry.

Ford's Warrior in Pink offers sartorial support for breast cancer fight with its own apparel

Ford Motor Company has been involved in the fight against breast cancer for more than two decades, and has raised $128 million for the cause. Its Warriors in Pink apparel is at the forefront of the fund-raising drive to help build awareness that leads to proactive self-care and to support research and education.

Gatorade inspires young athletes with Win from Within

Gatorade’s Win From Within campaign began life as a showcase for the stories of sports professionals - aspirational role models for the brand’s target market of young athletes.

GE turns to emojis for cool science

Attempts to make science fun are nothing new. GE has given us #6secondscience which featured short experiments on Vine and #Springbreakit, which demonstrated the power of its next generation of “super materials”.

GE uses its Ecomagination

Launched in 2010, GE’s Ecomagination Challenge is an ongoing and highly successful social media-inspired crowdsourcing initiative to foster innovation towards realizing projects such as a smart grid, clean energy and eco-friendly homes, buildings and cars.

Gillette promotes female free thinking with #UseYourAnd

Over the past year we have seen several campaigns aimed at empowering girls and women including Always ‘Like A Girl’ and Sport England’s “‘This Girl Can’ campaign.

GoldieBlox combats ‘Big Sister’ effect with new action figure

In a bid to combat the negative effect traditional fashion dolls are having on young girls (according to a study, those who play with such dolls perceive fewer career options for themselves), GoldieBlox –

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