Brand Campaign

7Up designs a music experience for deaf ears

“Music is the fuel for living it UP”, 7Up’s campaign website tells us. “It connects us, moves us, and makes us feel alive.” But what if you can’t hear it?

Allianz brings microinsurance customer stories to life

Allianz has some 35 million microinsurance customers around the globe. Imagine the stories behind all those customers - their struggles, successes and failures.

Always rethinks emojis to boost self-esteem

The Always #LikeAGirl campaign has been running for a couple of years now - aiming to change perceptions about what it means to do things “like a girl” and consequently to help the confidence of teenage girls.

Always shows we should all want to be like a girl

Most girls in the United States - 72% of them according to one study  - feel that society limits them, especially during puberty, when their confidence is already low.

Ariel asks men to Share the Load

While there are still many battles to be fought to ensure gender equality in the workplace, it’s easy to overlook continuing unfairness in domestic life.

Armani's Acqua for Life keeps on flowing

Acqua for Life is a global campaign launched in 2011 by Giorgio Armani to highlight the lack of accessible clean water in many parts of the world, and to do something about it.

AT&T's It Can Wait campaign calls out smartphone users

Seven in 10 people admit to engaging in smartphone activities while driving - and that’s not smart. Research from AT&T shows nearly 4 out of 10 smartphone users tap into social media while at the wheel, almost 3 out of 10 surf the net, and 1 out of 10 video chat. More than a quarter of those polled use Facebook while driving.

Axa's Born to Protect provides a hub for better living

You want to stay healthy and safe, right? You want the same for your family, and your employees. And you don’t want your property to be stolen or damaged. Of course, and your insurer wants the same - or it will have to pay out. That's the impetus behind Axa's Born to Protect project.

Axe/Lynx understand men are work in progress

Lynx, the brand name for Axe in the UK and some other markets, for a long time ran humorous campaigns which focused on the power of Unilever’s male-grooming range to make men attractive to women.

Barclay's LifeSkills looks to prepare young people for working life

Banks have been seeking various ways to rebuild consumer trust and restore their reputations. British bank Barclays has targeted the younger generation with its LifeSkills campaign.