AT&T demonstrates tech sustainability with Connect to Good

Like many companies AT&T is looking to demonstrate its credentials in an increasingly connected world. Its Connect to Good initiative shows how the company harnesses technology, including the Internet of Things and Virtual Reality, to further sustainability.

AT&T's It Can Wait campaign calls out smartphone users

Seven in 10 people admit to engaging in smartphone activities while driving - and that’s not smart. Research from AT&T shows nearly 4 out of 10 smartphone users tap into social media while at the wheel, almost 3 out of 10 surf the net, and 1 out of 10 video chat. More than a quarter of those polled use Facebook while driving.

Aveeno encourages family pictures that aren't so perfect

In an age where opinions increasingly are formed and cemented through social media connections staged photos and parents’ posts about their perfect kids don't just project a false picture of how other families live - they can sometimes perpetuate insecurities about our own sense of wellbeing. 

Emoji bears witness to anti-bullying campaign

The Advertising Council - known by generations of Americans for producing well-known and often well-loved PSAs - is moving with the times. The organization which gave us Smokey Bear is now hoping an eye emoji will become just as recognizable.

IBM turns to Storify to curate Twitter chats

Most organizations nowadays have a presence on Facebook and Twitter these days, but other social channels are less well used. Storify, the platform which tells stories through posts from other social channels, is one which many organizations ignore - perhaps because they fear it involves too much effort, or they don’t have compelling stories to tell.

Purina Cat Chow builds better lives for cats in need

Each year, approximately 3.4 million U.S. cats are taken in by animal shelters but only half of those cats are adopted.