Bank of America's Pinterest approach to Better Money Habits

Since taking such a PR hammering over irresponsible lending, banks have been keen to show a more considered approach in recent years.

Eli Lilly offers cancer relief through art with Hope Murals Project

Among the many ways people find to deal with cancer, painting has emerged as a favorite. Large, colorful paintings in particular provide a defiant and positive statement.

Kleenex offers flu tips through Pinterest

Pinterest is about interests, right? It’s where you pin stuff about the things you’re interested in: recipes, movie posters, fashion, colds and flu. Wait a second. Colds and flu?

Lego seeks to fuel girl power through #keepbuilding

Lego - the Danish toy manufacturer, whose plastic interlocking brick sets have become a global phenomenon - has faced a lot of criticism in recent years for focusing its marketing almost exclusively on boys. Then it hit back with a TV ad about a young girl and her mom.

NBC expands its Education Nation reach with Instagram

NBC News's Education Nation is an initiative to engage citizens in conversation about the state of education in the United States.

Novartis creates pop culture posters for malaria awareness

Every minute a child dies from malaria. It’s one of the top three killers of children worldwide, but the disease is preventable and curable. Although infant mortality rates from malaria are declining, there is a still a huge amount of work to do, and money needed.

Philips turns to Pinterest for Liveable Cities contest

Dutch tech giant Philips used Pinterest to promote sustainability thinking by creating a competition around the long-running Livable Cities initiative.