Editorial Content

Levi Strauss & Co. Unzips its conversational voice to talk sustainability

Levi Strauss & Co is among those companies on both sides of the Atlantic to develop a “magazine mentality” to sustainability communication, in its case through the Unzipped blog.

Orange looks to Pop for Millennial connections

Orange Pop is an online news hub, aimed squarely at millennials. Launched in June 2015, originally as ‘Pop Out’, it aims to combine serious reporting with entertainment.

Panera has a story to tell about its anti antibiotic stand

St.Louis based bakery chain Panera Bread has been using antibiotic-free chicken since 2004, by sourcing exclusively from farmers with the required operating methods. It even helped those same farmers scale up their operations to meet its antibiotic-free demand, which has grown by approximately 350%.

PG&E's Currents offers sustainability thinking in an online magazine

Currents describes itself as offering “news and perspectives from Pacific Gas and Energy Company”. And, although we’re also told that opinions are those of the writers, and don’t necessarily reflect those of PG&E, this is pretty much your standard online magazine, which has been around for more than four years.

Samsung Tomorrow shows how a corporate blog can tell a sustainability story

Launched in 2011, Samsung Tomorrow is the global blog of Samsung Electronics, carrying stories about the company’s work, its culture and its people.

Schneider Electric's army of bloggers tells a global story

Schneider Electric is one of the big players in the global energy scene, and the scale of its blog site reflects that: it features the work of 300 bloggers from 22 countries, in addition to guest bloggers from outside the organization.

Siemens shows pictures of a sustainable future

The scale of Siemens - Europe’s largest engineering company, with a presence in more than 200 countries - means it has a lot of stories to tell around sustainability. One of the ways it does this is through Pictures of the Future, its online magazine for research and innovation.

Swiss Re seeks to open minds with sustainability platform

Organizations of all kinds are finding new ways to present magazine-type content, and engage employees, customers and others in conversation.

Telefonica shows how blogging works for sustainability storytelling

Spanish telecoms company Telefonica has long impressed as an online publisher with a veritable smorgasbord of social media communication around sustainability and CSR issues.

Telstra Kids Fund looks to the crowd for worthy causes

Telstra Kids Fund is a program that funds community projects for Australia’s children. Offering AUS $1m each year, the Australian telecoms and media giant invites eligible employees to nominate community projects to receive financial help.


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