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Acciona's Dakar feat puts EVs on the map

“Win on Sunday, sell on Monday” was the reason US auto-manufacturers took such an interest in racing for so long. Now, as electric vehicles (EVs) gain more credence as passenger cars, they are beginning to make an impact in competition too. We’ve written before about the Formula E race series, and now an EV has completed the world’s toughest rally.

Armani's Acqua for Life keeps on flowing

Acqua for Life is a global campaign launched in 2011 by Giorgio Armani to highlight the lack of accessible clean water in many parts of the world, and to do something about it.

Chevy's Volt gets checked on its reality marketing

General Motors’ pioneering electric vehicle, the Chevrolet Volt, caught the eyes of the US public back in 2012, thanks to its gay and lesbian market-targeted “Mom, Dad. I’m electric” ad campaign for Detroit’s Motor City Pride.

Emoji bears witness to anti-bullying campaign

The Advertising Council - known by generations of Americans for producing well-known and often well-loved PSAs - is moving with the times. The organization which gave us Smokey Bear is now hoping an eye emoji will become just as recognizable.

Facebook and OPower's energy saving social community

To raise awareness about energy use Facebook linked up with clean energy broker OPower and the Natural Resources Defense Council to provide the chance to “Save energy with your friends”.

Henkel challenges graduates to innovate

The Henkel Innovation Challenge is a student competition, mobilized through Facebook, that aimed to spark new ways of tackling sustainability at Henkel (and boost graduate recruitment at the same time). Contestants got to work with Henkel managers to fine-tune their ideas and then the winner got to pitch Henkel’s CEO.

Johnson's Daddy Diaries demonstrates that the fun resides in fatherhood

Being a dad is not like being a mom - you have to build the connection with your kids. That’s a message from one of the dads in this video series from Johnson’s Baby UK and Ireland brand.

Nestle takes Cocoa Plan to Facebook through KitKat

The world’s appetite for chocolate shows no signs of diminishing, but the supply of its core ingredient, cocoa, is insecure. Cocoa trees are fragile – they need very specific conditions to grow, which means only a few countries can produce the crop.

Nike makes fitness creative with Outdo You

In case sharing the stats from your five mile bike ride to work or your three mile jog through the park at lunchtime just isn’t enough any more, Nike has taken the social sharing of workout achievements one step further with its Outdo You campaign.

Stora Enso's Reboard makes for a good Facebook story

Stora Enso’s main business is with other businesses rather than consumers so, like many B2B companies, it is always on the lookout for creative stories when communicating through its Facebook page.

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