Sustainability Marketing

Faced with Trumpland Ben & Jerry's hopes for One Sweet World

Imagine a world where the dominant message is one of division - where sour-faced lemons demonize other fruit, no matter how much benefit these cherries, strawberries and raspberries bring to society.

Fiat says you're not too sexy for its EV

While many of us are probably sold on the green idea of electric vehicles (EVs) - they’re quiet, clean, efficient after all. But are they really sexy?

Follow the Frog hops back for 2015

The Follow the Frog brand has become much more than a label assuring a product’s green credentials. Its latest edition, for 2014-15, is described as an “integrated experience” including companies, consumers and producers in more than 100 countries.

Ford's F-150 campaign tells the story of American industry

Ford's This Built America is a patriotic campaign focused on the rebuilding of American industry.

Gatorade inspires young athletes with Win from Within

Gatorade’s Win From Within campaign began life as a showcase for the stories of sports professionals - aspirational role models for the brand’s target market of young athletes.

GE brings intermodal transport to life with a techno beat

Most goods are shipped around the country intermodal - that is by multiple modes of transport in a complex interlinked network. To give you some sort of perspective about the scale of intermodal: GE Transportation and CSX Transportation's intermodal business delivers more than 2 million containers across 2,000 routes every year.

GE shows its innovation game through Snapchat

Among General Electric’s many communications successes has been its award-winning use of the video platform Vine. So many were surprised in 2015, when the industrial giant announced it was “dialing down” its efforts on the platform in order to concentrate on the photo-messaging app Snapchat.

GE's Breakthrough with National Geographic branded content

A six-part National Geographic Channel series about science may not sound anything out of the ordinary, but Breakthrough really was a breakthrough in many ways.

General Mills makes a natural promise to parents

Parents want what’s best for their kids - it’s only natural - and General Mills aims to show it shares that commitment with its Parent Promises campaign. The company, one of the world’s biggest food producers and distributors, announced in summer 2015 that it would start to remove all artificial flavors and colors from its cereal products.

Gillette promotes female free thinking with #UseYourAnd

Over the past year we have seen several campaigns aimed at empowering girls and women including Always ‘Like A Girl’ and Sport England’s “‘This Girl Can’ campaign.

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