Making the connection between drinking water and a healthy body isn’t exactly new, but this new Aquafina campaign makes a big song and dance about how drinking fresh water makes for a happy body.
General Motors’ pioneering electric vehicle, the Chevrolet Volt, caught the eyes of the US public back in 2012, thanks to its gay and lesbian market-targeted “Mom, Dad. I’m electric” ad campaign for Detroit’s Motor City Pride.
Colgate made its Super Bowl advertising debut with a 30-second slot in the 2016 game, but instead of selling the merits of its toothpaste, it used the time to promote a message about saving water.
Diarrhea is a killer in many parts of the world, and in countries such as India it is one of the primary causes of death among young children.
The wind, eh? Who needs it? It just causes damage and inconvenience. That is until someone has the bright idea of harnessing all this wasted energy to do some good. That’s the story told in this clever 2007 video from sustainable energy company epuron.
Parents want what’s best for their kids - it’s only natural - and General Mills aims to show it shares that commitment with its Parent Promises campaign. The company, one of the world’s biggest food producers and distributors, announced in summer 2015 that it would start to remove all artificial flavors and colors from its cereal products.
Similar to competitors, Apple, tech giant Google has recently shifted its stance on diversity to one of active advocacy.
A 30-year-old pop-rock hit gets an unlikely new lease of life in this commercial from Heineken, encouraging responsible drinking.
A Super Bowl commercial featuring a famous actress sipping beer may be nothing unusual, but the actress in Budweiser’s 2016 ad was not Hollywood’s latest young star, but 70-year-old Brit, Dame Helen Mirren. And she doesn’t praise the virtues of Bud, but lectures us on the perils of driving drunk.
TV’s most popular costumed crime fighters of the 1960s, returned to the screen in 1972 - in a public service announcement for the US Department of Labor. The mini-film features Batgirl rescuing Batman and Robin and demanding equal pay with the ‘Boy Wonder’ - “equal pay for equal work”.
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