Augmented Reality

Heineken brings bottles to life with Blippar sustainability app

Heineken’s newest campaign aims to make consumers aware of its commitment to ensuring 50 percent of its hops and barley come from sustainable sources by 2020. In some ways it echoes the message of sister brand Kronenburg 1664 in a popular TV campaign, fronted by former soccer star Eric Cantona, which highlighted how farmers deserve thanks for providing the beer’s ingredients.

How Google Glass offered a view on augmented reality medicine

The first iteration of Google Glass was underwhelming from a consumer point of view. Yet despite its obvious limitation the connected eyewear did point the way for new techniques and efficiency in the healthcare sector, particularly when it comes to delivering more precision and accuracy during operations.