You’re on a well-earned vacation in an unfamiliar city, when your young son becomes ill - complaining of earache. What do you do? Ignore it and go to the beach or spend the day seeking out the best medical center and waiting for an appointment?
Traditionally, when you hand over the car keys to your teen, all you can do is offer words of advice, maybe agree some rules, then just pray and hope.
BMW teamed up with Sixt back in 2011 to create DriveNow, a car-sharing service for Berlin and Munich, with three more cities in Germany added through 2012 and 2013.
The BMW i3 is a slick looking four seater, five door hatchback that comes with all of BMW’s style and prestige, capable of a range of around 80 miles and a top speed of 93 mph - pretty fast for an EV.
When it comes to health, sometimes you need help fast, and if you’re in a strange town - or even a foreign country - how do you find a doctor or dentist when you need one? Cigna has answered that problem with an app - in fact, two apps: one for customers in the US and one for those travelling overseas.
One of the real benefits of wearable technology is its power to prevent the onset of diseases, such as diabetes, through giving users insight into how to change their lifestyles. Connecticut-based health and insurance company, Cigna, has been putting the technology to good use.
Deutsche Telekom has brought together all its social responsibility and sustainability activities in an app titled We Care.
Among General Electric’s many communications successes has been its award-winning use of the video platform Vine. So many were surprised in 2015, when the industrial giant announced it was “dialing down” its efforts on the platform in order to concentrate on the photo-messaging app Snapchat.
Heineken’s newest campaign aims to make consumers aware of its commitment to ensuring 50 percent of its hops and barley come from sustainable sources by 2020. In some ways it echoes the message of sister brand Kronenburg 1664 in a popular TV campaign, fronted by former soccer star Eric Cantona, which highlighted how farmers deserve thanks for providing the beer’s ingredients.
Health professionals say children in England are consuming three times more sugar than the advised limit, and it is often ‘hidden’ in foods which may seem relatively healthy.
