Responsible Consumption & Production

Dow's Make it Last battles waste

Each year an estimated 1.3 billion tons of food goes to waste - that’s a third of all the food produced for human consumption, and would be enough to feed the 800 million people who go hungry.

Eat Happy says Tesco

  Launched in March 2014, the Eat Happy program from UK retailer Tesco has now reached a million children. There’s a busy, dedicated site offering free activities and resources for parents, teachers and youth leaders to encourage healthier eating and a better relationship with food.

Eat With employs good taste to sustain local culture and economy

Eat With is a culinary sharing economy service that matches travelers looking for good food and local culture with trained chefs and talented home chefs in cities around the world.

General Mills makes a natural promise to parents

Parents want what’s best for their kids - it’s only natural - and General Mills aims to show it shares that commitment with its Parent Promises campaign. The company, one of the world’s biggest food producers and distributors, announced in summer 2015 that it would start to remove all artificial flavors and colors from its cereal products.

H&M shows why it's the height of fashion to recycle

It’s ok for blondes to wear yellow, and redheads to wear red. It’s fine to wear socks with sandals, and it’s fine to stand out, or blend in. You can try too hard or not try at all. There are no rules in fashion, except to recycle your clothes.

H&M teams up with M.I.A. in clothes recycling push

H&M launched its Garment Collecting program back in 2013 and previously used video in imaginative ways to make a potentially dull subject into something cool.

Heineken brings bottles to life with Blippar sustainability app

Heineken’s newest campaign aims to make consumers aware of its commitment to ensuring 50 percent of its hops and barley come from sustainable sources by 2020. In some ways it echoes the message of sister brand Kronenburg 1664 in a popular TV campaign, fronted by former soccer star Eric Cantona, which highlighted how farmers deserve thanks for providing the beer’s ingredients.

Heineken holds out for a responsible drinking hero

A 30-year-old pop-rock hit gets an unlikely new lease of life in this commercial from Heineken, encouraging responsible drinking.

Helen Mirren pulls no drink driving punches in Budweiser Super Bowl Ad

A Super Bowl commercial featuring a famous actress sipping beer may be nothing unusual, but the actress in Budweiser’s 2016 ad was not Hollywood’s latest young star, but 70-year-old Brit, Dame Helen Mirren. And she doesn’t praise the virtues of Bud, but lectures us on the perils of driving drunk.

Honey Nut Cheerios campaigns to bring back the bees

The famous ‘Buzz’ bee character, who goes with Honey Nut Cheerios as closely as milk, disappeared from packaging in Canada from March 2016. Buzz’s absence was highlighted by a white space on the packet - a move to highlight declining bee numbers around the world, and to encourage customers to help #BringBackTheBees