Gender Equality

Marks & Spencer takes aim at sexism

With a predominantly female workforce (74%), Marks and Spencer is also a member of the UK’s ‘30% Club’, a group dedicated to ensuring that at least 30% of its board members are female - a target which M&S reached in 2012.

Nike celebrates sport for all Indian women with a Da Da Ding

Encouraging women and girls to be more active is a challenge facing many societies, not least in the world’s largest democracy, India. So Nike’s ad agency Wieden + Kennedy produced a fast-paced video to attract women into sports and other physical activity.

PwC boosts women in work

Professional services firm, PwC, demonstrates a proactive approach to female empowerment and addressing gender imbalance.

PwC's focus on diversity education

PwC’s’ approach towards diversity in the workplace has focused on using education to tackle the issue, mainly through its “Opening Minds” programs, which are aimed at addressing the unconscious bias within its employees by forcing them to think about their decision-making on certain issues, including pregnancy

Samsung gets a bad rap for its sustainability report video

Companies are always looking for new ways to breathe life into their sustainability reports - adding storytelling, data and visualisations to make these often turgid chunks of work appeal to new audiences.

Sears LGBT wedding video reinforces its diversity credentials

The department store chain Sears produced a short video of four same-sex wedding ceremonies which took place during the 2014 Chicago Pride Parade - the first since Illinois’ marriage equality law had taken effect.

Shiseido's schoolgirls have a secret

This arty ad takes us on an intriguing journey - although, physically, it is confined to a single school classroom. The camera takes us around the class of high school girls, sitting in dignified and feminine silence, while a young female teacher writes on the board in front of them.

The Co-operative sets a high standard for diversity

British consumer retailer The Co-operative Group has long been a champion of social justice within business. Established as a co-operative wholesale retailer in Manchester in 1863, The ’Co-op’ has become the UK’s largest group of its kind, with over 8 million members who have a say in how the business is run.

This Girl Can shows exercise and sport is for everyone

Research shows there’s a huge gap between the number of men and women playing sports. It's not because women don't want to get active, but because they are conscious of being judged. Getting red-faced and sweaty is a look many women prefer to avoid because they fear how others many perceive them.

Under Armour and Gisele stand up for a positive self-image

Traditionally marketed to a male audience, outdoor and sports clothing brand Under Armour aimed to broaden its appeal to women with its ‘I Will What I Want Campaign’, featuring video stories of top sporting women who have