Gender Equality

7Up designs a music experience for deaf ears

“Music is the fuel for living it UP”, 7Up’s campaign website tells us. “It connects us, moves us, and makes us feel alive.” But what if you can’t hear it?

Always rethinks emojis to boost self-esteem

The Always #LikeAGirl campaign has been running for a couple of years now - aiming to change perceptions about what it means to do things “like a girl” and consequently to help the confidence of teenage girls.

Always shows we should all want to be like a girl

Most girls in the United States - 72% of them according to one study  - feel that society limits them, especially during puberty, when their confidence is already low.

Apple's Diversity Initiative

Apple has worked hard to be seen as a diverse and inclusive employer, particularly towards the LGBT and ethnic minority communities. The Californian tech giant announced in September 2014 the creation of two new college scholarships, aimed at getting more students from a minority background into the tech industry.

Ariel asks men to Share the Load

While there are still many battles to be fought to ensure gender equality in the workplace, it’s easy to overlook continuing unfairness in domestic life.

Barclays heralded for diversity and inclusion

UK banking powerhouse Barclays is a company that has made  a significant effort to become a gender-equal and inclusive employer.

Doritos Rainbows puts product at the heart of pride

Multi-colored potato chips may not sound the most appealing idea, but Doritos Rainbows proved so popular, they sold out in a week. The appeal probably wasn’t the product itself, but more the message, and the support each purchase provided.

Dove Chocolate takes to Tumblr to show its sustainable credentials

Chocolate production has received a lot of negative coverage in recent years, amid accusations of poor working conditions - even child slavery - on some African plantations.

EY makes the numbers add up for gender equality

Global professional services giant, EY, has been busy building itself a glittering reputation for sustainability, featuring in the Stonewall 100 top employers list as well as the Race for Opportunity List for 2014.

GoldieBlox combats ‘Big Sister’ effect with new action figure

In a bid to combat the negative effect traditional fashion dolls are having on young girls (according to a study, those who play with such dolls perceive fewer career options for themselves), GoldieBlox –

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