Sustainability News

What Gen Z want from brands is the new Holy Grail for marketers.

When Tim Mohin, the new head of the Global Reporting Initiative, spoke at Ethical Corporation’s sustainability reporting summit last year, he opened with a reference to his fellow panellists: Richard Howitt, CEO of the International Integrated Reporting Council and CDP’s Paul Simpson. “Great to be up here with my arch enemies,” he joked.

That's the question posed by a new piece of research from PwC. The SDG Reporting Challenge: Exploring Business Communication on the Global Goals studied corporate and sustainability reports of 470 companies around the world to investigate how they were reflecting the SDGs.