Sustainability News

About a decade ago, just as social media was exploding across the consciousness of major brands, I invited a well-known expert in this young field of social media marketing to speak at a conference I ran at the time.

What Gen Z want from brands is the new Holy Grail for marketers.

When Tim Mohin, the new head of the Global Reporting Initiative, spoke at Ethical Corporation’s sustainability reporting summit last year, he opened with a reference to his fellow panellists: Richard Howitt, CEO of the International Integrated Reporting Council and CDP’s Paul Simpson. “Great to be up here with my arch enemies,” he joked.