Global Goals Storytelling - A Sustainly Workshop

How can companies create authentic storytelling at a time when consumers are more skeptical of brands and business than ever before?

Increasingly many companies are looking to the United Nations Sustainable Development Goals (SDGs) as a beacon both for sustainable business and authentic communication. 

The SDGs are a big deal - the 17 goals have been adopted by every government in the world and nearly every major company as a benchmark for success. Acting on the goals will create trillions of dollars in new business revenue and provide thousands of new business opportunities for the worlds of marketing, advertising and communication. Yet companies will only be taken seriously if their Global Goals communication is both compelling and authentic. If not it will be seen and dismissed as greenwashing.

With this in mind Sustainly has created a not-to-be-missed workshop that provides marketers and communicators with the opportunity to understand the Global Goals, learn how major brands and companies are communicating their work and acquire the knowledge needed to be a global goals communication leader.

In this half-day workshop you’ll learn:

  • What are the most relevant SDGs for different industry sectors and individual companies
  • What companies are doing right now to meet the goals
  • How brands and agencies are embracing storytelling and technology to inspire and communicate
  • How you can develop a content plan that will deliver authentic and compelling storytelling about the goals.

The Global Goals Storytelling Masterclass takes place on January 30th 2018 in London.

Learn more and register here.

Membership

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