Intel cuts 12,000 in technology shift

It’s tough to be in tech. Just ask the likes of Hewlett-Packard, Oracle, MySpace and Yahoo. All were once dominant technology leaders in their field and all found themselves hobbled by new innovations, new trends in computing and resultant consumer tastes. Which is a little longwinded way to add context to the news that Intel will cut 12,000 jobs (about 11% of its global workforce) “as it continues to reel from a long downturn in global demand for personal computers,” The New York Times reports. It quotes CEO Brian Krzanich as telling analysts: “Intel has been known as the PC company [but] it’s time to make this transition” to making chips for the computing of today and tomorrow - namely smartphones, cloud computing and IoT sensors.

Johnson & Johnson to relaunch baby business for millennial organic tastes

Johnson & Johnson is set to relaunch its baby care business to cater for millennial parents who are “ditching its talcum powders and shampoos in favour of more expensive organic alternatives,” the Financial Times writes in what appears to be an exclusive report (behind the paywall). Sales in the US of J&J baby products fell 14% year-on-year in the first quarter of this year. “It looks like millennial moms are buying new organic products,” said Dominic Caruso, J&J’s chief financial officer. The move makes J&J just the latest in a line of power brands who have fallen “prey to the changing tastes of younger consumers,” the FT writes.

How millennials listen to Spotify

Sticking with the younger generation, Adweek has been given access to user data on music streaming service Spotify - specifically how millennials use the service. The insights are interesting (if a little self-serving perhaps for Spotify as it seeks to attract more brands and advertisers). As Adweek quotes Spotify marketing global director: “We understand that millennials are listening more frequently and streaming in more places than nonmillennials, including most often on mobile and desktop as they move from home to school to work. We also see that millennials' streaming habits are not as impacted by traditional peak consumption periods like prime time or drive time.” In short millennials are always on and brands need to adapt accordingly. 

Adidas rescued ocean plastic hits the stores

To fashion now and news that Adidas’ experiment to make a sneaker from recycled ocean plastic will soon be available to the general public. The performance shoe project, created in partnership with Parley for the Ocean, has been active for nearly a year. Now Adidas has confirmed that a “range of ocean plastic footwear will be heading to stores ‘sometime this year,’” Racked reports.

DHL is a runway runaway hit

Finally today, we’re staying with fashion and the strange tale of how a lowly DHL T-shirt became a catwalk and high street hit. A trendy version of the regular DHL top is currently selling for £185 (and selling out) after designer Vetements appropriated the red on yellow logo and unveiled the look at the Paris fashion show. Of course you can still buy the original version from DHL’s website for £4.50. Which brings the Guardian to asks, is this a “capitalist scam or subversive fashion statement.” We’ll let you fashionistas decide.

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