Lining up for Tesla

Remember the days when you used to queue all night for a new iPhone? So passé. The WSJ reports on the new line forming in awe of the consumer new kid on the block - Tesla, the new Model 3 to be exact. Lines started forming yesterday at Tesla showrooms around the world. All for a car no-one has actually seen yet. And much like the iPhone transformed Apple fortunes so Tesla founder Elon Musk is banking on the Model 3 to “reverse years of losses and stanch hefty cash outflows. To him, it must accomplish something the Model S and Model X have failed to do: sell at a profit,” writes the WSJ.

No Scousers Needed

UK supermarket chain Morrisons has been struggling of late - pummelled in recent years by cut-price rivals like Lidl and Aldi. So it’s made good sense to create a TV advert that harks back to the company’s North of England roots and is affinity with everyday working people. Unless that is, the casting agency hired for the job, alienates a good chunk of the region Morrisons is trying to win back.. That’s exactly what happened this week when the casting company for the advert sent out a call for Northern actors but specified "nobody from Liverpool please". Morrisons said it knew nothing about Casting Networks International actions and told ITV, “We are angry and we apologise that a third party has published a statement using our name without our knowledge.”

State Department definitely not a 10 when it comes to  Twitter smarts

Staying in the department of dumb communication there’s news that a new US State Department Twitter campaign to warn Spring Breakers about the perils of being scammed abroad has backfired. On Wednesday the Bureau of Consular Affairs tweeted: “Not a ‘10’ in the US? Then not a 10 overseas. Beware of being lured into buying expensive drinks or worse—being robbed.” It didn’t take long for the US government’s safe vacation message to be ridiculed and parodied globally The New York Times explains. It writes: “Yes, the federal government had just awkwardly referred to ranking attractiveness on a scale of 1 to 10, while puncturing a fantasy of vacation travel: the possibility of romance.” The the State Department soon withdrew the Tweet and apologised if it was “construed negatively.” 

Esurance offers Presidential election relocation insurance

It could be President Trump, Cruz, Sanders or Clinton but, depending on your political position, whoever reaches the highest US office you might want to leave the country. If so Esurance has just the policy for you. As Mashable explains the company is “offering ‘election insurance’ for voters who can't stomach the idea of a certain presidential candidate getting keys to the nuclear codes.” What day is it again?

Join us in Barcelona for Sustainable Brands

Finally today, Sustainly is a media partner of this year’s Sustainable Brands Barcelona conference that takes place on May 23 and 24, and we'll be speaking at the event. We’re offering our readers a 40% discount off the delegate price when you use the code SPKRSB162D. If you’d like to join us in the the sunshine....register here.


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