Google’s fender bender

Every car driver learns by making mistakes and it appears the same is true for driverless cars. This week one of Google’s driverless fleet had a fender bender with a bus while navigating the streets of Mountain View, California, near Google’s HQ, the BBC writes. The crash occurred when the car took evasive action to avoid a sand bag in the lane it was driving. The Google car saw the bus as it moved into its lane but (along with its human co-driver) assumed the bus would give way. Now, Google is reprogramming its algorithm to take into account how larger vehicles like buses react to those situations.

Land’s End in a twist over Gloria Steinem

We talk a lot here at Take 5 about communicating what you stand for as a company. Land’s End appeared to be doing just that when it published an interview with feminist icon, Gloria Steinem, conducted by its own CEO, for the apparel maker’s online catalogue magazine. That was until Land’s End received a barrage of criticism from anti-abortion activists and some Christian schools who threatened to cut ties with the company’s school uniform business, The New York Times reports. Land’s End quickly apologised for causing any religious or political offense. In doing so it drew the ire of Steinem’s supporters. “I’m sorry you see equal rights for women as a divisive issue. I see it as a human issue,” one wrote.

Walgreens to cut ties with Theranos?

To the troubled tech sector now and news that Walgreens is reportedly looking to sever its ties with blood-testing start up Theranos. Once the darling of Silicon Valley and beyond, Theranos has come under increasing scrutiny recently for its research and evaluation methods and standards. At present Theranos operates more than 40 blood-testing wellness centres in Walgreen stores. Closing them “would be a devastating blow to Theranos, which operates all but one of its centers within the drugstore chain’s stores,” Fortune writes.

What will make Millennials pay attention?    

When it comes to getting Millennial audiences to read your online content most companies are going about it the wrong way, apparently. Inc. writes that companies alienate Millennial audiences by being insensitive, relying too much on irrelevant celebrity spokespeople and trying to hard to be down with the kids by using too much slang. It recommends giving them content that makes them laugh, allows them to be co-creators and stays relevant to the issues Millennials care about themselves. Which sounds a lot like smart social media strategy for any generation no? 

Airbnb airbushes its data to look better 

Finally today, news that Airbnb purged 1,500 New York City listings from its database so that it appeared the service was being used by “fewer professional hosts with multiple listings [who] make a living off illegal short-term rentals.” The sharing economy powerhouse did so just before “publicly releasing data to regulators as part of a push to publicize corporate transparency,” Fusion reports. And what were those regulators most interested in? You guessed it - the number of professional hosts that Airbnb had on its books.

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