Sustainability News

Increasingly, the world of sport is being asked to address and play a leadership role on a host of sustainability issues, whether it be social concerns around gender equality and inclusion or environmental topics such as climate change or the use of plastic.

We specialise in helping sports organisations understand and implement the UN Global Goals

Adidas, Budweiser and Abercrombie & Fitch. All three of these major brands made sustainability statements via advertising and marketing over the last couple of weeks. How each initiative was received however says a lot about the thinking that went into the campaigns and, possibly, how deeply sustainability has been embedded within the brand itself.