Matthew Yeomans - Founder

Matthew Yeomans has 25 years experience working as a writer, editor and communications consultant. He is the author of the upcoming book: Trust Inc. - How Business Gains Respect in a Social Media Age. He co-founded the media company, Social Media Influence, and the editorial consultancy, Custom Communication and has worked with many clients including PwC, HSBC, Nike, BASF, Lloyds Banking Group and many others. He is the author of three books and has contributed to many publications including: Time, The New York Times, National Geographic, Ad Age, Fortune, The Industry Standard, The Guardian Sustainable Business and Wired. 

Nigel Jones - Global Head of Marketing

Nigel has over 25 years experience in creative marketing with leading brands including: P&G; adidas; Mars; Motorola; Kellogg's; Bausch & Lomb; and PepsiCo. 

He has held senior positions with the world's largest advertising and public relations businesses including; Saatchi & Saatchi and WPP.  

He has been an advocate of sustainable marketing for over 10 years working with clients to integrate sustainability into their brand purpose; and more recently helping clients understand the UN Global Goals and the new generation of consumers who demand authenticity, transparency and sustainability from businesses. 
He is a graduate of the London School of Economics.

Andy Weltch - Editor

Andy Weltch is a highly experienced writer and editor. A former newspaper journalist, Andrew has won national awards for his work in industrial corporate communications, and has specialised in the higher education sector. He has worked with many clients providing editorial services, public relations, and training. He is the author of several sports books and is involved in developing independent film projects.   

Jowa Coffey - Consultant

Jowa Coffey is an environmental sustainability consultant with a specialism in the education and media sectors. She has worked for The McGraw Hill Company, The Village Voice and other media companies and has extensive experience shaping learning and development tools. She hold an Msc. in Sustainability, Planning and Environmental Policy from Cardiff University. 

Dr. Robert Seago - Extractive Industry Sector Consultant

Robert Seago is a geologist with over 20 years experience in the oil, gas and mining industries. His expertise includes geological strategy and mapping projects for major oil and gas companies and exploration, in-house training and forward planning for many mining companies. His expertise in structural geology is invaluable in understanding key ESG issues for the extractive industry sector.

Paul Poole - Asia Consultant

Paul Poole is an independent marketing consultant with over 25 year's experience of international brand marketing. Paul consults for a number of the world's leading brands, agencies and cultural organisations. He is based in Bangkok, South East Asia where he leads Sustainly’s consulting offer and his agency Paul Poole (South East Asia) Co., Ltd. (PP(SEA)CL).

Omar Khan - Sustainable Sport Consultant


Omar has worked in sports marketing and the sponsorship sectors for over 25 years gaining extensive experience in the world of sports, media and entertainment. His experience has provided his clients with a tried and tested recipe using PR, hospitality and targeted sponsorship to deliver business objectives. He works with brands, agencies and rights holders across all main sectors including: Sport; The Arts; Education; and Charity.


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