People

People

Matthew Yeomans - Editor

Matthew Yeomans has 25 years experience working as a writer, editor and communications consultant. He is the author of the upcoming book: Trust Inc. - How Business Gains Respect in a Social Media Age. He co-founded the media company, Social Media Influence, and the editorial consultancy, Custom Communication and has worked with many clients including PwC, HSBC, Nike, BASF, Lloyds Banking Group and many others. He is the author of three books and has contributed to many publications including: Time, The New York Times, National Geographic, Ad Age, Fortune, The Industry Standard, The Guardian Sustainable Business and Wired.

Nigel Jones - Head of Marketing

Nigel has over 25 years experience in creative marketing with leading brands including: P&G; adidas; Mars; Motorola; Kellogg's; Bausch & Lomb; and PepsiCo.

He has held senior positions with the world's largest advertising and public relations businesses including; Saatchi & Saatchi and WPP.

He has been an advocate of sustainable marketing for over 10 years working with clients to integrate sustainability into their brand purpose; and more recently helping clients understand the UN Global Goals and the new generation of consumers who demand authenticity, transparency and sustainability from businesses.

He is a graduate of the London School of Economics.