Cigna promotes healthy thinking through Together platform

Country : 
US
Year: 
2015
Cigna Together

As the title suggests, Cigna’s blog site, Together, is about partnership - specifically the user’s partnership with the US health services organization, and in some instances with others too.

The site’s intro tells us: “When it comes to staying well — physically, financially, emotionally — we’re with you all the way. Find insights and inspirations to help you live a healthier, more secure life.”

And, sure enough, as a major provider of health insurance, it’s in Cigna’s commercial interests for people to keep well.

So the site has articles offering health advice, such as 5 Ways We Can All Say No To Cancer and inspirational memes such as It’s Never Too Late to Be What You Might Have Been (that’s George Eliot, by the way).

There are also videos about Cigna’s services, too, reinforcing the message that Cigna is with you all the way.

 

Sustainly says

By focusing on mind, body, family, and community Cigna is turning soft sustainability into a brand proposition and shaping a content play around preventative medicine.

 
Storytelling: