Twenty for 2020 Trend Briefing

What Gen Z want from brands is the new Holy Grail for marketers.

After all they are two billion strong and have a combined $44 billion in purchasing power. They also have strong opinions - Gen Z consumers demand honesty and authenticity from brands and they also want brands to show respect for people and the planet. 

According to new consumer research, 60% of Gen Z support brands that take a stand on issues they believe in regarding human rights, race and sexual orientation; more than 50% of Gen Z say that knowing a brand is socially conscious influences their purchasing decisions and 67% believe they should be true to their values and beliefs.

Clearly then, it's time for companies to put sustainability and purpose at the heart of their business if they want to win over the new generation.

In this new Trend Briefing we profile 20 of new brands from the design, fashion, food, health, transport and travel sectors that understand what Gen Z wants. 

The Gen Z Brands featured include:



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We've published the Twenty by 2020 Trend Briefing to accompany the launch of Trust In Marketing™  - Sustainly’s new executive education e-learning platform and Workshop series.

Trust in Marketing™ is designed to help business better understand the issues that matter to Gen Z and how the UN Sustainable Development Goals can help revolutionise responsible business.

Learn more at the Trust In Marketing™ site.