The Big Brand Report 2015

Companies talk a good game when it comes to sustainability but how well do they communicate and market the issues to consumers?

Our annual Big Brand Report looks at how 175 brands belonging to 15 of the world's biggest FMCGs use Facebook to talk about healthy food, wellness, climate change, sustainable sourcing, self-esteem, LGBT, recycling and other sustainability issues.  

We found that of those 175 brands 66 used Facebook to communicate sustainability in some form during 2015 but 109 major brands made no effort at all despite a strong commitment to sustainability by their parent companies.

The research also looks at the sustainability issues and concerns that fans post on brands' Facebook pages and we highlight 10 best practice examples of how brands connect with fans using social media.

The 175 brands we considered are owned by the following companies.  

  • ABF
  • ABInBev
  • Coca-Cola
  • Danone
  • Diageo
  • General Mills
  • Johnson & Johnson
  • Kimberly-Clark
  • Mars Inc.
  • McDonald's
  • Mondelez
  • Nestle
  • PepsiCo
  • Procter & Gamble
  • Unilever

If you're already a Sustainly member you can access the report here.