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Intel breaks new sustainability ground with #ConflictFree

By on Aug 20, 2014 in Brand Campaign, Case Studies, Human Rights, Intel, Twitter | 0 comments

Company: Intel Country: USA 2014 Intel made waves within the electronics industry at the beginning of 2014 when it announced it would no longer use minerals mined in conflict zones to build its microprocessors. The gold, tungsten and other minerals used in electronics manufacturing is commonly sourced from the Democratic Republic of Congo, home to militia and rebel groups that sometimes fund their violent conflict with money derived from the sale of these minerals. According to Intel, this conflict has caused 5.4 million casualties to date. The company has not simply just renounced these materials, but has built a substantial awareness campaign – Conflict Free – around the issue as well. The Storytelling A global name in the tech industry, Intel certainly caused a stir with its announcement – mainly because it set a significant new precedent for other tech companies. The brand has...

PepsiCo looks to clean up through Recycle for Nature

By on Aug 19, 2014 in Brand Campaign, Communication, NGO Campaigns, PepsiCo, Recycling, Waste | 0 comments

Company: PepsiCo + Nature Conservancy Country: USA 2014 In a bid to get the US to a 50% beverage container recycling rate by 2018, PepsiCo has teamed up with the Nature Conservancy for a campaign that will not only cut the amount of trash sent to landfill, but positively impact natural water sources around the country. The five-year partnership, ‘Recycle for Nature’, will see PepsiCo expand the availability of recycling bins at gas stations and convenience stores – hopefully tapping into the psyche of the 81% of Americans who claim they would recycle beverage containers at retail locations if proper facilities were available (recycling bins at such locations are, currently, available only 12% of the time). And for every one point increase in the US beverage container recycling rate, PepsiCo will make a donation to the Nature Conservancy – up to $1m a year for five years – which will be...

Sainsbury’s comes to the Rescue in the fight against food waste

By on Aug 6, 2014 in Apps, Brand Campaign, Case Studies, Food, Google, Sainsbury's | 0 comments

Food waste is a big problem in the UK. WRAP, an organisation dedicated to reducing waste, estimates the nation throws away 4.2 million tonnes of food a year, with the average family losing out on around £60 per month. But at the same time, data from Google shows that the number of searches for recipes using leftovers has surged by a third over the last year. Sainsbury’s has teamed up with Google to address this disconnect, launching the smart Food Rescue app, which allows users to input up to nine ingredients via text or voice input and in return they’ll be presented with more than 1,200 choices of recipes. To up the ante, the app uses live technology to record the weight of food rescued and the money saved per completed recipe (so the app offers a real financial incentive as well as usefulness), which is then fed into a leaderboard to show which regions across the UK are saving the...

Why Ford and Heinz Tomato-car innovation needed to make a bigger social media mark

By on Aug 5, 2014 in Autos, Biomimicry, Case Studies, Companies, Food & Drink, Ford, Infographic, Recycling | 0 comments

Location – US Company – Ford, Heinz Cars and tomatoes – what do they have in common? Not a whole lot on the face of it, but auto giant Ford and food company Heinz are working together to realise an innovative pairing for the unlikely duo, investigating the use of tomato fibres in developing sustainable, composite materials for use in vehicle manufacturing. In a June 2014 infographic the companies reveal how Heinz was looking for a useful application for the seeds, stalks and peel it gathers from the two million tonnes of tomatoes it gets through every year, and how Ford – already known for its visionary sustainability strategies – stepped up to the plate, so to speak. The two are now working together to develop a material that could reduce the use of petrochemicals in manufacturing and reduce the impact of vehicles on the environment. The Storytelling The announcement and...

EKOCENTER offers a storefront for clean water and female entrepreneurship

By on Jul 29, 2014 in Brand Campaign, Case Studies, Citizenship, Coca-Cola, Diversity, Food & Drink, Water | 0 comments

As part of its 2012 commitment to bring safe drinking water to communities in need, Coca-Cola teamed up with a raft of influential partners to roll out its EKOCENTER technology to improve the well-being of developing communities around the world. These ‘downtowns in a box’ (former shipping units) offer clean water via the Slingshot water purification system, sustainable energy, and refrigerated vaccination storage, plus the opportunity for other community-improving projects, such as small shops and education hubs. Each EKOCENTER is run by a local female entrepreneur, in a bid to address the gender imbalance that pervades these areas. The company hopes to roll out up to 2,000 EKOCENTERs throughout the developing world by the end of 2015, delivering 500 million litres of safe drinking water. The Storytelling Coca-Cola, for all its critics, does a good job of upholding its sustainability...

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